Here are the top 5 best practices to make your website the best it can be as a vehicle for capturing more leads and conducting a better business, whilst at the same time increasing the website ranking in search engines. Let’s start.
5 Second Rule
You just have five seconds to explain what your business does when users enter your website. The back button is the most widely used command on the website. Make sure you have a striking sentence to describe your business and compelling copy that draws readers in and giving them reason to stay.
Call to Action
All the biggest websites have a call to action button, and your website should to. Call to Actions change according to the requirements of your website. The most common CTAs are “Request a Quote”, “Buy Now”, “Work with Us”, thus clarifying what you are proposing to the user instead of letting people trying to figure it out on their own. Calls to actions should be on the top and if your page is scrollable, having another CTA is beneficial.
Keep it Fresh
Content is very important and keeping your website content fresh shows the user that your business is active online, and you keep your website updated. Your website is your company’s showroom to the world, and you should show that your company is up to date on industry trends and is active by creating new content.
Avoid Long Forms
On your website, it is important to have forms from where your clients can request a quote, or send an email to contact the business, as these will generate new leads. But it is important to avoid long forms, as many visitors will navigate away from the page if it’s too long. The basic you can keep it, the better, just enough to initiate a conversation with your clients and your new leads.
SEO SEO SEO
When you are designing your website, make your site as optimized as possible for Search Engine Optimization (SEO) concerns. Take note of the terms you want your business to rank for and use them in the page title and page URL apart from using it in the content, but don’t overdo it. This will help your website rank more highly on search result pages and to help your website generate more traffic leading to new sales.
Do you have any other suggestions that you learnt from your website? List them down in the comments below.